Online Tools to Build Investment Portfolios

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Putting together a diversified investment portfolio can be uncomplicated and performed in the solitude of my home. I can use online tools provided by brokerage firms to quickly build investment portfolios.

These tools don't substitute for customized investment recommendations. The portfolios suggested may or may not be suitable for specific objectives. And, though they're typically diversified portfolios, diversification doesn't protect against loss all the time or guarantee a profit. But they're free to use and they can offer insights into how a portfolio is constructed.

Schwab offers an easy-to-use tool to construct low-cost, diversified investment portfolios. Here are key features:

  • The model portfolios and/or portfolio suggestions are presented before the prompts to invest real money so portfolios can be viewed without commitment
  • The presentations indicate asset allocations (the percentage of funds allocated among domestic stocks, international stocks, domestic bonds, international bonds, etc.)
  • There are specific suggestions for underlying investments consisting of ETFs or mutual funds
  • Generally, ETFs are commission-free ETFs and the mutual funds are no-transaction-fee/no-load funds

Schwab's Personalized Portfolio Builder

Get a preview of this tool here. To build investment portfolios at Schwab, visit the Personalized Portfolio Builder (note that you must have an account and login to use this feature).

Navigate to:

After clicking on the portfolio-builder tool, choose the account in which this (proposed) portfolio would be held. Next, select underlying investments among these choices:

  • mutual funds with taxable bonds
  • mutual funds with municipal bonds
  • exchanged traded funds

Then, specify goals for the portfolio. My choices ranged from a conservative portfolio with income stability and capital preservation to an aggressive portfolio designed for growth and value for an individual with a high risk tolerance.

After making selections (a moderate portfolio constructed of ETFs or a moderate portfolio of mutual funds with taxable bonds), the following asset allocation was presented:

  • Large Cap (Domestic) 35%
  • Small Cap (Domestic) 10%
  • International 15%
  • Fixed Income 35%
  • Cash 5%

After accepting this allocation, I was prompted to enter a specific investment amount (the suggested minimum was $5,000).

For each asset type (large cap, small cap, etc.), I received a menu of investments from which to choose. For the ETF portfolio, my choices included Schwab U.S. Large-Cap ETF, Schwab U.S. Small-Cap ETF, Schwab International Equity ETF, and Schwab U.S. Aggregate Bond ETF. Mutual fund choices included Schwab Core Equity Fund, Schwab Small Cap Index Fund, Schwab International Index Fund, and Schwab U.S. Aggregate Bond Index Fund.

Pertinent information about each ETF or mutual fund was presented, such as its commission-free status and expense ratio. Upon choosing my ETFs or mutual funds, I viewed how my portfolio aligned with the model portfolio.

Portfolios built with online tools like Schwab's don't incur asset under management (AUM) fees, unlike most portfolio services offered by robo-advisors and brokers that sell managed portfolios. However, by avoiding the fees, I also skip the value-added services. I'll need to manage and re-balance the portfolios myself to maintain the desired asset allocation. Still, these tools show the basics of model portfolios and make it easy to get started with investing.

Have you used online tools to build a diversified portfolio?

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