FutureAdvisor is a registered investment advisory firm, which offers portfolio management services.
The firm uses automated tools to analyze your portfolio compared to a model portfolio, and makes buy and sell recommendations to align your portfolio with its ideal. FutureAdvisor offers you the opportunity to connect with a real person to answer any questions.
The firm creates ETF-based portfolios and offers portfolio rebalancing and tax-loss harvesting services, like Betterment and Wealthfront. But at FutureAdvisor, you reveal your investment holdings in your IRAs, 401(k) plan, and taxable accounts, and the firm seeks to create a diversification plan across your various accounts whereas some robo advisors create a diversified portfolio only with the money you invest directly with that firm.