Disclosure: This article is written for entertainment purposes only and should not be construed as financial or any other type of professional advice.
Vanguard is an investment management firm that serves personal investors with a broad range of offerings, including low-cost, market-index mutual funds and ETFs, discount brokerage services, and advisory services. The company is owned by its clients (who own Vanguard funds) so investment costs are low.
The company’s founder, John (Jack) Bogle, launched market-index mutual funds for individual investors through Vanguard. The company remains a leader in index investing through its mutual funds and ETFs but also offers actively managed funds and facilitates investing in individual stocks and non-Vanguard funds through its brokerage service. Learn about the mutual fund company and brokerage firm in this review.
Types of Accounts
Vanguard provides services to institutional clients, financial advisors, retirement plan participants, and personal investors. I am focusing on accounts relevant to personal investors, such as:
- Regular taxable accounts
- Roth and Traditional IRAs
- Rollover IRAs
- SEP IRAs
- 529 Plans
Vanguard does not offer Health Savings Accounts (HSAs); however, the HSA plan you choose may offer Vanguard funds as an investment option.
Typically, investors can design their own portfolios for regular brokerage accounts, IRAs, and UTMAs/UGMAs. College savers using 529 plans can choose among a menu of pre-established portfolios.
The minimums are $1,000 to invest in mutual funds and the cost of an ETF share to open and use a brokerage services account.
At $1,000 for the mutual funds, I can invest in Target Retirement funds, which are mutual funds comprised of mutual funds; for example, Vanguard Target Retirement 2040 Fund (VFORX) contains Investor Shares of Vanguard Total Stock Market Index Fund, Vanguard Total International Stock Index Fund, Vanguard Total Bond Market II Index Fund, and Vanguard Total International Bond Index Fund. At this price point, I can also buy shares of the Vanguard STAR Fund, also a fund of funds that provides broad market diversification and a 60/40 mix of stocks and bonds.
An investment in a brokerage account allows me to purchase stocks, ETFs, bonds, and CDs (note that the brokerage account is distinct from the mutual-fund accounts).
Other noteworthy minimums:
- $3,000+ for Admiral Shares of many mutual funds (lower cost shares of similar mutual funds; for example, the expense ratio of Investor Shares of the Vanguard 500 Index Fund is .17%, compared to .05% for Admiral Shares)
- $25,000 for Vanguard Managed Payout Fund (VPGDX) designed for investment income, primarily in retirement
- $50,000 for Admiral Shares of certain mutual funds and Voyager-level services, which qualifies for reduced commissions on individual stocks and non-Vanguard ETFs plus access to advisory services
- $500,000 for Voyager Select status, giving me $2 trades plus access to a financial advisor and fee-based portfolio management and trust services
Vanguard’s proprietary mutual funds and ETFs have extremely low expenses and are free of transaction fees, except in a few cases. Some mutual funds (investment-grade bonds, international bond, and global real estate index) have purchase and/or redemption fees of 0.25-1.00%.
The firm charges an account maintenance fee of $20 annually. But I can typically avoid this fee if my fund or account balance is $10,000 or more (or $3,000 or more with a 529 plan); or I sign up for electronic delivery of statements.
The price of stock and non-Vanguard ETF trades are now $0. (Previously, commissions varied by frequency and account value).
Through the FundAccess program, I can buy non-Vanguard mutual funds. No-transaction-fee funds do not incur charges but I’ll pay $50 for shares held 60 days or less. To buy or sell transaction-fee funds, there is a $35 fee; however, this charge is less if I attain Voyager status or higher.
I’ll pay 0.30% of assets under management if I meet the $50,000 minimum balance and engage a financial advisor through Vanguard. Services under this arrangement involve investment management, including construction of an investment portfolio, implementation of tax-efficient strategies, and periodic portfolio reviews and re-balancing.
Dollar-Cost Averaging (DCA)
Many brokerages and investment firms allow (and even encourage) regular investing through automatic deposits to purchase specific mutual funds or make contributions to an established investment portfolios. Vanguard often refers to this process as dollar-cost averaging rather than automatic investing.
In terms of logistics, there are two main ways that people invest: 1) lump-sum investing in which you invest a lump sum (say $5,000) for a certain price at a given moment; and 2) dollar-cost averaging in which you make periodic investments and buy shares of a security at various prices so that the cost of shares is averaged among the various prices on the purchase days.
Many people who cannot afford to make large purchases at one time invest a set amount each month (or other interval), so they dollar-cost average by default. Vanguard charges a $3 fee on dollar-cost averaging transactions for transaction-fee mutual funds.
Vanguard’s website contains resources that can be valuable to the investor. Most of the content is focused on larger issues, such as saving and investing for retirement, college, and other life goals; constructing and managing a broadly diversified portfolio; tax planning; and spending from your retirement funds.
There are also practical tools, such as mutual fund and ETF screeners, calculators that can help determine whether to convert a traditional IRA to a Roth IRA, and ETF portfolio recommendations based on responses to questions about time horizon and risk tolerance.
Stock investors may also discover valuable insights for research, starting with an easy-to-use-but-detailed screening tool along with information relating to company financials, analyst and business news reports, price histories and more. So, even though the interface is low key, much of the information needed to make a stock buy or sell decision is available on the site.
The Vanguard: Personal Investors website and the structure of the firm’s investment fees and minimums are designed to appeal to the long-term, buy-and-hold investor, particularly one who largely favors low-cost, market-index funds.
An active trader focused on individual stocks (with an account balance less than $500,000) may not derive significant value from Vanguard services. But those just getting started (with a few thousand dollars) who want to own Vanguard mutual funds and ETFs may enjoy the easy and low cost of investing directly with Vanguard. Investors with a larger net worth may like the inexpensive (or even free!) stock trades, further saving money on fees.
Share your experiences with Vanguard in the comments.